Open Access
Research Article·pp. 51–68·Vol. 29, Issue 1Jan 2026
Generative AI-powered dynamic pricing in e-commerce : A comparative analysis with traditional pricing models
Vijaya Bhaskar Reddypogu, U. Devi Prasad
Published Online: 17 Jun 2025DOI: 10.47974/JSMS-1447
In this paper: Indeed, in e-commerce as an evolving industry, applying generative AI has been regarded as the key to the revolution of the entire pricing strategy. With the increase in the amount of available data a...
