Open Access
Research Article·pp. 1–19·Online FirstJul 2025
Outcome measures of social media adoption by SME business in Middle East
Anchala Ameena Mohammadi, A. Seetharaman, K. Maddulety, Smitha Ranganathan
Published Online: 15 Jul 2025DOI: 10.47974/JIOS-1978
In this paper: Social media is one of enormous platform utilized for the developememt of Bussiness operations, improvement commercial turnovers, enhancing the strong relationships, goodwill between the customers & b...
