Silky Gaur

A factor analysis study on relationship across electronic-service quality & behavioral intent with structural equation modeling: Across algo-driven shopping apps & fintech platforms

Silky Gaur, Rahul Gupta, Jaspreet Kaur

In this paper: The service quality identifies as the core element of marketing practices. The e-marketing practices and their probable mediation in shaping the marketing environment in Indian algorithmic driven onli...