Open Access
Research Article·pp. 1533–1541·Vol. 28, Issue 8Nov 2025
Influence of online customer reviews on consumers’ willingness to purchase through online group buying
Siddarth Singh Bist, Neha Mehta
Published Online: 24 Nov 2025DOI: 10.47974/JSMS-1516
In this paper: Online group purchase (OGB) is a popular e-commerce concept where individuals purchase items at a discounted rate. This approach enhances customer involvement by addressing price sensitivity, social i...
