Open Access
Research Article·pp. 1265–1278·Vol. 26, Issue 5Jul 2023
Revolutionizing visual merchandising: A study on the acceptance of digital signage in Indian fashion apparel stores
Shweta Saini, Sanjeev Bansal, Pranay Verma
Published Online: 21 Sep 2023DOI: 10.47974/JSMS-1181
In this paper: Competition and evolving customers motivate fashion apparel retailers to adopt new survival strategies and provide a memorable experience. This study investigates the acceptance of digital signage amo...
