Open Access
Research Article·pp. 1695–1714·Vol. 44, Issue 8Nov 2023
Brand awareness and its influence on repeat customers in the airline industry
Kavitha R. Gowda, Sharavan Bopanna, Monika Arora, Rashmi Gujrati, Hayri Uygun
Published Online: 13 Jan 2024DOI: 10.47974/JIOS-1486
In this paper: India’s aviation industry is seeing growth, and the country is host to several domestic airline firms.In India, the domestic aviation industry is predominantly composed of private airlines, accounting...
