Author

Saurav Kumar

Faculty of Business Management Sarala Birla University , Ranchi, Jharkhand, 835103, India

Published papers: 2
Citations: 0
Views: 470
Downloads: 14

Publications

2 papers

Open Access Research Article·pp. 2539–2549·Vol. 28, Issue 6Sep 2025

Study on encryption techniques for secured online payment system

Saurav Kumar, Gagan Deep Chadha, Aditya Vikram Agarwal, Rajat Goel, Naresh Kedia

Published Online: 09 Jul 2025DOI: 10.47974/JDMSC-2338

In this paper: In the digital era, securing payment methods is crucial for protecting financial transactions within India’s financial sector. Encryption plays a vital role by converting sensitive data into secure co...

Abstract References Full Text PDF (263 KB)Views: 188Downloads: 7Citations: 0

Open Access Research Article·pp. 439–451·Vol. 46, Issue 2Mar 2025

Role of artificial intelligence in optimizing digital marketing : An empirical study

Abhishek Chauhan, Saurav Kumar, Atul Kumar Karn, Shilpa Sharma

Published Online: 01 Mar 2025DOI: 10.47974/JIOS-1926

In this paper: Artificial Intelligence (AI) is a critical component of digital marketing optimisation because it allows companies to provide effective and personalised client experiences. Artificial intelligence (AI...

Abstract References Full Text PDF (158 KB)Views: 282Downloads: 7Citations: 0