Open Access
Research Article·pp. 1115–1129·Vol. 47, Issue 3Mar 2026
Role of user-generated content in marketing destination image and competitiveness in global tourism markets
Divya Kapoor, Rashmi Gujrati, Sahil Bhalla, Hayri Uygun
Published Online: 24 Feb 2026DOI: 10.47974/JIOS-2035
In this paper: The advent of Web 2.0 has ushered in an era of heightened online networking and self-expression, significantly influencing the travel industry through the proliferation of Social Networking Sites (SNS...
