TARU PUBLICATIONS
Author

S. Arul Krishnan

Department of Management Studies Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology Avadi, Chennai, Tamil Nadu, 600062, India

ORCID 0000-0001-5670-7468
Published papers
2
Citations
1
Views
551
Downloads
11

Publications

2 papers
Open Access Research Article·pp. 1549–1563·Vol. 26, Issue 7Oct 2023

Role of job design on institutional support and work-life equilibrium of women teachers in Chennai

S. Arul Krishnan, V. P. Rameshkumaar, R. Sathya Aarthi, S. Karthikeyan, B. Balaji

Published Online: 27 Nov 2023DOI: 10.47974/JSMS-1122

In this paper: The study endeavoured to investigate the job design’s influence on institutional support and work-life equilibrium of female teachers in Chennai. The female teachers serving in higher educational inst...

AbstractReferencesFull Text PDF (405 KB)Views: 285Downloads: 8Citations: 0
Open Access Research Article·pp. 1627–1641·Vol. 26, Issue 7Oct 2023

Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai

S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji

Published Online: 27 Nov 2023DOI: 10.47974/JSMS-1123

In this paper: The study planned to examine the impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai. The consumers frequently purchasing fast-moving consume...

AbstractReferencesFull Text PDF (693 KB)Views: 266Downloads: 3Citations: 1