Rohan Patel

Business utility perception of brand and promotion consultancies toward AI applications : An empirical study

Chiragkumar B. Rathod, Abhipsa Vagadia, Vinitkumar M. Mistri, Sunil Patel, Rohan Patel

In this paper: AI is increasingly shaping the branding and promotional landscape for consultancy companies, and this study investigates how it impacts their operations. The study explores the impact of Artificial In...