TARU PUBLICATIONS
Author

Rahul Gupta

Amity Business School Amity University, Noida, Uttar Pradesh, India

Published papers
2
Citations
0
Views
362
Downloads
22

Publications

2 papers
Open Access Research Article·pp. 1061–1069·Vol. 26, Issue 5Jul 2023

A factor analysis study on relationship across electronic-service quality & behavioral intent with structural equation modeling: Across algo-driven shopping apps & fintech platforms

Silky Gaur, Rahul Gupta, Jaspreet Kaur

Published Online: 25 Sep 2023DOI: 10.47974/JSMS-1158

In this paper: The service quality identifies as the core element of marketing practices. The e-marketing practices and their probable mediation in shaping the marketing environment in Indian algorithmic driven onli...

AbstractReferencesFull Text PDF (217 KB)Views: 144Downloads: 14Citations: 0
Open Access Research Article·pp. 1253–1263·Vol. 26, Issue 5Jul 2023

Segmenting B2C e-commerce consumers on the basis of consumer trust

Akhilesh Singh Gusain, Rahul Gupta, Deepak Khazanchi

Published Online: 25 Sep 2023DOI: 10.47974/JSMS-1180

In this paper: Trust, in B2C e-commerce, has been recognized as an important barrier because of the transaction - that involves sharing of personal and financial data. It is well established that an absence of consu...

AbstractReferencesFull Text PDF (402 KB)Views: 218Downloads: 8Citations: 0