TARU PUBLICATIONS
Author

Praveen Paul Jeyapaul

Mepco School of Management Studies Mepco Schlenk Engineering College, Sivakasi, Tami Nadu, India

Published papers
1
Citations
0
Views
64
Downloads
7

Publications

1 paper
Open Access Research Article·pp. 1295–1309·Vol. 28, Issue 7Oct 2025

Facets of retailers’ consideration in choosing to stock and retail branded value added milk products especially clarified butter

Praveen Paul Jeyapaul

Published Online: 11 Oct 2025DOI: 10.47974/JSMS-1444

In this paper: Value-added milk products (VAMP), especially clarified butter (ghee), hold a key position in the Indian market due to their culinary, health, and spiritual significance. This study examines the key fa...

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