Open Access
Research Article·pp. 1773–1791·Vol. 46, Issue 5Jul 2025
Impact of adoption challenges on sustainability outcomes in FMCG green supply chains : The role of smart technologies
Rashmi Gujrati, Cemalettin Hatipoglu, Nur Kuban Torun, Sunil Kadyan
Published Online: 08 Jul 2025DOI: 10.47974/JIOS-2034
In this paper: The Fast-Moving Consumer Goods (FMCG) business in India is expanding due to government initiatives, legislation, a youthful demographic, and rising demand from rural areas driven by increased technolo...
