Md. Firoz Alam

Managing newness of SME startups for increasing customer satisfaction and loyalty

Husam Salah Sameen Al Rubaye, Abdul Saboor Mohammad, Adil Khan, Md. Firoz Alam, Mohd Kashif Afzal

In this paper: The purpose of this study is to identify the relationship of assets and liabilities of newness with the variables of consumer behavior, customer satisfaction and loyalty. The evidence has been drawn f...