Open Access
Research Article·pp. 1741–1763·Vol. 44, Issue 8Nov 2023
Influence of customer physical resource on customer loyalty : A mediation study
Malabika Purkayastha, Chandra Sen Mazumdar
Published Online: 13 Jan 2024DOI: 10.47974/JIOS-1489
In this paper: The notions of resource integration and value co-creation have become popular after the emergence of the Service-Dominant Logic. Several research investigations have been made to understand organizati...
