Open Access
Research Article·pp. 2457–2465·Vol. 46, Issue 8Nov 2025
A conceptual study on “How green marketing influences consumer adoption of green banking services”
Kiran Chikkatumkur Krishnappa, Syed Ahmed Wajih
Published Online: 31 Oct 2025DOI: 10.47974/JIOS-2060
In this paper: The concept of Green i.e., usage of eco-friendly products has predominantly increased its significance due to sustainability concept specially on environmental safety concern. It has urged even Financ...
