Open Access
Research Article·pp. 3521–3533·Vol. 47, Issue 9-BSep 2026
AI-driven advisory in insurance services : An experimental study on trust, transparency, and policy adoption
Chirag Rasikbhai Patel, Parimal R. Trivedi, Khushbuben Ravindrabhai Yadav, Bhagvan M. Karnavat
Published Online: 30 Sep 2026DOI: 10.47974/JIOS-2449
In this paper: Purpose: The rise of artificial intelligence (AI) in insurance advisory services has transformed how insurers advise their customers; however, empirical comparisons of alternative configurations of ad...
