Open Access
Research Article·pp. 1093–1121·Vol. 29, Issue 9Sep 2026
Tracing the evolution of employer branding and employee value proposition : A bibliometric analysis and future research agenda
Ketaki Shetye, Tushar Panigrahi, Sunita Mall
Published Online: 30 Sep 2026DOI: 10.47974/JSMS-1750
In this paper: This study examines the knowledge structure of employee value proposition (EVP) and employer branding in the context of high attrition rates in various industrial sectors. By bibliometric analysis, th...
