Kanika Gupta

Delving into the intricate web of factors that shape the digital lending behavior of individuals : A profound understanding of the Indian landscape

Asamani Akhileshwari, Jayavani Majumdar, Kanika Gupta

In this paper: The sheer number of Indian young adults using digital lending platforms to satisfy their expanding consumption needs has increased significantly. It undoubtedly expands consumer markets, but it has al...