TARU PUBLICATIONS
Author

K. Maddulety

Department of Management S. P. Jain School of Global Management, Queenstown, Central Region, 119579, Singapore

Published papers
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Publications

1 paper
Open Access Research Article·pp. 1–19·Online FirstJul 2025

Outcome measures of social media adoption by SME business in Middle East

Anchala Ameena Mohammadi, A. Seetharaman, K. Maddulety, Smitha Ranganathan

Published Online: 15 Jul 2025DOI: 10.47974/JIOS-1978

In this paper: Social media is one of enormous platform utilized for the developememt of Bussiness operations, improvement commercial turnovers, enhancing the strong relationships, goodwill between the customers & b...

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