Open Access
Research Article·pp. 3393–3403·Vol. 47, Issue 9-BSep 2026
Future use of artificial intelligence for SKU promotion in retail : Applications, perceptions, and strategic challenges
Justina Joseph, Chiragkumar B. Rathod
Published Online: 30 Sep 2026DOI: 10.47974/JIOS-2436
In this paper: The implementation of Artificial Intelligence (AI) in retail promotional strategies marks a paradigm shift from mass marketing to granular, stock-keeping unit (SKU) level customization. AI-driven SKU...
