Open Access
Research Article·pp. 761–793·Vol. 28, Issue 4May 2025
Predicting the success of online news about movies with Google Analytics and Twitter : A machine learning methodology
Víctor Yeste, Ángeles Calduch-Losa, José Antonio Ontalba-Ruipérez, Jorge Serrano-Cobos
Published Online: 12 May 2025DOI: 10.47974/JSMS-1379
In this paper: This paper presents a machine learning methodology for predicting the success of online movie news with web analytics data from Google Analytics and social media analytics data from Twitter (now known...
