Open Access
Research Article·pp. 1543–1552·Vol. 28, Issue 8Nov 2025
Packaging strategies : Outlook on consumer buying behaviour for consumer-packaged goods
Harleen Mahajan, Jignesh Vidani, Anitha Sunil, Meetali Saxena
Published Online: 24 Nov 2025DOI: 10.47974/JSMS-1517
In this paper: The business world has become quite competitive, so the marketers need to diversify their existing offerings for consumer-packaged goods because customers switch more often in case of these repetitive...
