Open Access
Research Article·pp. 1061–1069·Vol. 26, Issue 5Jul 2023
A factor analysis study on relationship across electronic-service quality & behavioral intent with structural equation modeling: Across algo-driven shopping apps & fintech platforms
Silky Gaur, Rahul Gupta, Jaspreet Kaur
Published Online: 25 Sep 2023DOI: 10.47974/JSMS-1158
In this paper: The service quality identifies as the core element of marketing practices. The e-marketing practices and their probable mediation in shaping the marketing environment in Indian algorithmic driven onli...
