TARU PUBLICATIONS
Author

Huei-Sheng Tu

International Business and Trade Program Ming Chuan University 250 Zhong Shan N. Rd. Sec. 5, Taipei, 111, Taiwan (R.O.C.)

Published papers
1
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0
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68
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5

Publications

1 paper
Open Access Research Article·pp. 2175–2194·Vol. 46, Issue 7Oct 2025

Exploring key factors influencing generation Z’s intentions to use TikTok : A cross-country comparative study by grey relational analysis

Lynne Lee, Huei-Sheng Tu, Thien My Nguyen

Published Online: 01 Oct 2025DOI: 10.47974/JIOS-1948

In this paper: TikTok has emerged as the fastest-growing social media among Generation Z. Despite its widespread popularity, TikTok remains empirically understudied, with most research to date focusing on China. As...

AbstractReferencesFull Text PDF (181 KB)Views: 68Downloads: 5Citations: 0