Open Access
Research Article·pp. 879–892·Vol. 46, Issue 3Apr 2025
Unveiling the dynamic duo : How AI acts as the moderator between human intelligence and consumer buying behavior in automobile industry
Ameet Sao, Cemalettin Hatipoglu, Divya Pathak, Garima Vijh, Rashmi Gujrati, Binaya Patnaik
Published Online: 05 Apr 2025DOI: 10.47974/JIOS-1953
In this paper: The automobile industry stands at the forefront of technological innovation, where advancements in artificial intelligence (AI) have revolutionized the way consumers navigate the purchasing process. T...
