Open Access
Research Article·pp. 1091–1117·Vol. 28, Issue 6Sep 2025
Navigating brand image dynamics : A bibliometric Odyssey in education marketing
Uzma Nayeem, Dinesh Nilkant Rao
Published Online: 06 Jun 2025DOI: 10.47974/JSMS-1428
In this paper: This study aims to conduct a bibliometric analysis using VOSviewer to offer insights to researchers focusing on “brand Image”(BI) in brand management. It seeks to provide perspectives to managers and...
