Department of Business Management, Faculty of Management Studies, Smt. S. B. Patel Institute of Business Management, Sankalchand Patel University, Visnagar, Gujarat, 384315, India
Justina Joseph, Chiragkumar B. Rathod
In this paper: The implementation of Artificial Intelligence (AI) in retail promotional strategies marks a paradigm shift from mass marketing to granular, stock-keeping unit (SKU) level customization. AI-driven SKU...
Chiragkumar B. Rathod, Vinitkumar M. Mistri, Abhipsa Vagadia, Chirag Rasikbhai Patel, Bhagvan M. Karnavat
In this paper: This study examines how artificial intelligence (AI) features on LinkedIn—job matching, connection recommendations, and career suggestions—shape user satisfaction and engagement. Extending the Unified...
Chiragkumar B. Rathod, Abhipsa Vagadia, Vinitkumar M. Mistri, Sunil Patel, Rohan Patel
In this paper: AI is increasingly shaping the branding and promotional landscape for consultancy companies, and this study investigates how it impacts their operations. The study explores the impact of Artificial In...
Chiragkumar B. Rathod, Sunil Patel, Chirag Rasikbhai Patel, Bhagvan M. Karnavat, Bhupinder Kumar
In this paper: This study examines how venture capital, angel investment, crowdfunding, and incubators influence revenue growth, market expansion, product-market fit, and startup survival in India’s rapidly evolving...
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