Examining trust, transparency and AI adoption on LinkedIn : Evidence from an extended UTAUT framework
Chiragkumar B. Rathod, Vinitkumar M. Mistri, Abhipsa Vagadia, Chirag Rasikbhai Patel, Bhagvan M. Karnavat
In this paper: This study examines how artificial intelligence (AI) features on LinkedIn—job matching, connection recommendations, and career suggestions—shape user satisfaction and engagement. Extending the Unified...
