Impact of adoption challenges on sustainability outcomes in FMCG green supply chains : The role of smart technologies
Rashmi Gujrati, Cemalettin Hatipoglu, Nur Kuban Torun, Sunil Kadyan
In this paper: The Fast-Moving Consumer Goods (FMCG) business in India is expanding due to government initiatives, legislation, a youthful demographic, and rising demand from rural areas driven by increased technolo...
