Open Access
Research Article·pp. 439–451·Vol. 46, Issue 2Mar 2025
Role of artificial intelligence in optimizing digital marketing : An empirical study
Abhishek Chauhan, Saurav Kumar, Atul Kumar Karn, Shilpa Sharma
Published Online: 01 Mar 2025DOI: 10.47974/JIOS-1926
In this paper: Artificial Intelligence (AI) is a critical component of digital marketing optimisation because it allows companies to provide effective and personalised client experiences. Artificial intelligence (AI...
