Arul Prasad Purushothaman

The advent of artificial intelligence in customer brand identification – A marketing tool to brand extension

Sambath Subramanian, Albert Ravi Arulappan, Arul Prasad Purushothaman, Rajkumar Ramachandran

In this paper: Artificial Intelligence (AI) is revolutionizing Brand identities in business, giving companies access to a variety of tools that enable them to better identify and engage their consumers. The implemen...