Open Access
Research Article·pp. 1613–1625·Vol. 44, Issue 8Nov 2023
Analysing consumer online purchase intention in domestic appliance sector : A technology acceptance model approach - An empirical study
Anoop Bhardwaj, Anupam Narula, Ajay Sharma
Published Online: 13 Jan 2024DOI: 10.47974/JIOS-1480
In this paper: In today’s digital era, consumers are increasingly inclined towards purchasing goods online, recognizing the convenience and benefits it offers. However, when it comes to buying domestic appliances on...
