Author

Anitha Sunil

L. J. Institute of Management Studies LJK University, Ahmedabad, Gujarat, 382110, India

ORCID 0000-0003-2606-4451

Published papers: 2
Citations: 0
Views: 132
Downloads: 7

Publications

2 papers

Open Access Research Article·pp. 1543–1552·Vol. 28, Issue 8Nov 2025

Packaging strategies : Outlook on consumer buying behaviour for consumer-packaged goods

Harleen Mahajan, Jignesh Vidani, Anitha Sunil, Meetali Saxena

Published Online: 24 Nov 2025DOI: 10.47974/JSMS-1517

In this paper: The business world has become quite competitive, so the marketers need to diversify their existing offerings for consumer-packaged goods because customers switch more often in case of these repetitive...

Abstract References Full Text PDF (382 KB)Views: 85Downloads: 4Citations: 0

Open Access Research Article·pp. 1553–1564·Vol. 28, Issue 8Nov 2025

Empowering role of digital technology for women run home-based businesses

Neha Shah, Anitha Sunil

Published Online: 24 Nov 2025DOI: 10.47974/JSMS-1518

In this paper: Easy access to digital technology has transformed business opportunities for small and micro entrepreneurs, especially women running home-based ventures. Digital tools have lowered entry barriers and...

Abstract References Full Text PDF (215 KB)Views: 47Downloads: 3Citations: 0