Open Access
Research Article·pp. 733–744·Vol. 44, Issue 4May 2023
Managing newness of SME startups for increasing customer satisfaction and loyalty
Husam Salah Sameen Al Rubaye, Abdul Saboor Mohammad, Adil Khan, Md. Firoz Alam, Mohd Kashif Afzal
Published Online: 15 May 2023DOI: 10.47974/JIOS-1311
In this paper: The purpose of this study is to identify the relationship of assets and liabilities of newness with the variables of consumer behavior, customer satisfaction and loyalty. The evidence has been drawn f...
