This study examines the knowledge structure of employee value proposition (EVP) and employer branding in the context of high attrition rates in various industrial sectors. By bibliometric analysis, the study, emerging themes, and potential future research opportunities. The research involved 372 articles, using software like VOSviewer and Biblioshiny. The findings highlighted the annual scientific production, key contributors to the research area, and significant publications. The bibliographic coupling revealed nine principal clusters and nine underlying themes: Employer branding, Employer attractiveness, Employer branding in context of a cross-country study, Impact of employer branding on employee behavior aspects, Employer Brand Equity, Employer brand creation, Impact of employer branding on Emotion & Trust in employees, Technology-based employer branding, and Employer branding in relation with antecedents. Each cluster has practical implications and scope for future research. The bibliometric analysis is conducted on research articles procured solely from the Scopus Database.