This study focuses on the interaction of AR for the navigation of paths in the university setting. Statistical analysis and decision sciences are used in assessing the performance of such a system. The innovative AR framework offers users real-time personalized route assistance, thereby improving user experience in navigating these complex environments in universities. The system uses GPS along with advanced camera technologies, providing real-time information to the user on smart devices, merging physical and digital into the same spatial context. 150 sample participants tested the application, with 92% having succeeded in reaching their destination. Key metrics analyzed include navigation accuracy, time efficiency, and user satisfaction. This study applies statistical methods to assess the performance of the system by highlighting its potential for making optimization decisions in educational environments, thereby transforming the potential of AR in enhancing the management of spatial environments and user interactions.