<?xml version="1.0" encoding="UTF-8"?>
<article article-type="Research Article">
  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher">journal-of-statistics-and-management-systems</journal-id>
      <journal-title-group>
        <journal-title> Journal of Statistics and Management Systems</journal-title>
      </journal-title-group>
      <issn publication-format="electronic">2169-0014</issn>
      <issn publication-format="print">0972-0510</issn>
      <publisher>
        <publisher-name>Taru Publications</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.47974/JSMS-1131</article-id>
      <title-group>
        <article-title>A machine learning-based predictive approach in evaluating consumer behavior</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <name>
            <surname>Bhoyar</surname>
            <given-names>Sanjay</given-names>
          </name>
          <aff>Department of Construction Management, NICMAR University, Pune, Maharashtra, 411045, India</aff>
        </contrib>
        <contrib contrib-type="author" corresp="yes">
          <name>
            <surname>Bhoyar</surname>
            <given-names>Punam</given-names>
          </name>
          <aff>Department of MBA, Indira Institute of Management, Pune, Maharashtra, 411033, India</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Shah</surname>
            <given-names>Mushtaq Ahmad</given-names>
          </name>
          <aff>School of Management and Commerce, Lovely Professional University, Punjab, India</aff>
        </contrib>
      </contrib-group>
      <volume>26</volume>
      <issue>8</issue>
      <fpage>1955</fpage>
      <lpage>1963</lpage>
      <pub-date date-type="pub">
        <day>27</day>
        <month>11</month>
        <year>2023</year>
      </pub-date>
      <abstract>
        <p>Organizations today want to be extrapolative; they want to gain information and insights on every minutia of customers. Predictive analytics is one of the tools which has proved to be a cornerstone in customer centricity. Though analytics is used for performing customer analysis for decades, the manual approach to data management and analysis has constrained the functionalities. Professionals now leverage the individual information from demographics to purchase history and perform predictive analytics for optimal decision-making, business marketing and thus business growth. Here we apply the ensemble learning method for classification based on the monthly income and spending behaviour of customers. Secondly, we analyse customer satisfaction by applying an unsupervised learning clustering method based on similarity through different performance measures.</p>
      </abstract>
      <kwd-group>
        <kwd>Predictive analytics</kwd>
        <kwd>Customer segmentation</kwd>
        <kwd>K-means algorithm</kwd>
        <kwd>Classification  algorithm</kwd>
        <kwd>Consumer behaviour</kwd>
      </kwd-group>
      <custom-meta-group>
        <custom-meta>
          <meta-name>access</meta-name>
          <meta-value>open</meta-value>
        </custom-meta>
        <custom-meta>
          <meta-name>retracted</meta-name>
          <meta-value>no</meta-value>
        </custom-meta>
      </custom-meta-group>
    </article-meta>
  </front>
</article>
