Individual behaviour in terms of investment is influenced by various factors that might change the decision making of the individual. The study is conducted to determine the perception and investors’ behaviour regarding investment in stocks, factors considered while investing in stocks and to determine the reason for not investing in stocks. This research paper is a result of primary data that is collected by 330 respondents. The study found background of the company, expected return, FII interest, statistics of daily stock activities, and promoters shareholding as the important factors behind taking the investment decisions in the stock. The study also found the reasons for not investing in stocks are risk involved, lack of awareness and they have other preferences for the investment. The study found Gender, Age And Occupation as the significant factors and annual income and education as the non-significant factors while taking investment decisions.