<?xml version="1.0" encoding="UTF-8"?>
<article article-type="Research Article">
  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher">journal-of-information-and-optimization-sciences</journal-id>
      <journal-title-group>
        <journal-title>Journal of Information and Optimization Sciences</journal-title>
      </journal-title-group>
      <issn publication-format="electronic">2169-0103</issn>
      <issn publication-format="print">0252-2667</issn>
      <publisher>
        <publisher-name>Taru Publications</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.47974/JIOS-1741</article-id>
      <title-group>
        <article-title>Impact of cloud computing on MSMEs based in NCR : An empirical study</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author" corresp="yes">
          <name>
            <surname>Kaushik</surname>
            <given-names>Amit</given-names>
          </name>
          <aff>Amity Business School, Amity University, Noida, Uttar Pradesh, 201303, India</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Rai</surname>
            <given-names>R. S.</given-names>
          </name>
          <aff>Amity Business School, Amity University, Noida, Uttar Pradesh, 201303, India</aff>
        </contrib>
      </contrib-group>
      <volume>45</volume>
      <issue>7</issue>
      <fpage>1899</fpage>
      <lpage>1909</lpage>
      <pub-date date-type="pub">
        <day>19</day>
        <month>11</month>
        <year>2024</year>
      </pub-date>
      <abstract>
        <p>Cloud computing has emerged as a revolutionary and transformative force, significantly impacting businesses on a global scale by furnishing cost-effective and scalable IT solutions. In the specific context of India, small and medium-sized enterprises (SMEs) stand out as pivotal contributors to the nation’s economic growth, and the adoption of cloud computing has increasingly become indispensable for their sustained success. This comprehensive analysis delves into the crucial role that cloud computing plays within the landscape of SMEs in India, exploring a spectrum of aspects, including its advantages, challenges, prevalent adoption trends, and future prospects. India boasts a substantial SME population that serves as a cornerstone for the country’s Gross Domestic Product (GDP) and employment figures. However, these enterprises encounter formidable challenges in staying competitive within the digital era, primarily due to resource limitations, fiscal constraints, and inadequate IT infrastructure. In light of these constraints, cloud computing emerges as a transformative solution, bridging the gap by offering innovative, scalable, and cost-efficient IT solutions for SMEs. This memorandum undertakes a thorough examination of the multifaceted ways in which cloud computing is empowering and facilitating the operations of small and medium-sized enterprises throughout the nation.</p>
      </abstract>
      <kwd-group>
        <kwd>Cloud computing</kwd>
        <kwd>IT</kwd>
        <kwd>MSME</kwd>
        <kwd>ICT</kwd>
        <kwd>SaaS</kwd>
        <kwd>Business/enterprise level agility</kwd>
        <kwd>IT business alignment and business agility</kwd>
      </kwd-group>
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          <meta-name>access</meta-name>
          <meta-value>open</meta-value>
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        <custom-meta>
          <meta-name>retracted</meta-name>
          <meta-value>no</meta-value>
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  </front>
</article>
