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<article article-type="Research Article">
  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher">journal-of-information-and-optimization-sciences</journal-id>
      <journal-title-group>
        <journal-title>Journal of Information and Optimization Sciences</journal-title>
      </journal-title-group>
      <issn publication-format="electronic">2169-0103</issn>
      <issn publication-format="print">0252-2667</issn>
      <publisher>
        <publisher-name>Taru Publications</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.47974/JIOS-1763</article-id>
      <title-group>
        <article-title>A study on the sustainable strategies adopted by Corporates and its impact on profitability and market value</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author" corresp="yes">
          <name>
            <surname>Pathak</surname>
            <given-names>Smriti</given-names>
          </name>
          <aff>Department of Management, Symbiosis International (Deemed University), Pune, Maharashtra, 412115, India</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Shrotri</surname>
            <given-names>Sonali S.</given-names>
          </name>
          <aff>Department of Management, Indira Institute of Management, Pune, Maharashtra, 411033, India</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Fazalbhoy</surname>
            <given-names>Sabiha</given-names>
          </name>
          <aff>Deparment of Management, Savitribai Phule Pune University, Doha, 122104, Qatar</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Bagchi</surname>
            <given-names>Sadhna</given-names>
          </name>
          <aff>Department of Media and Arts, AAFT University of Media and Arts, Raipur, Chhatisgarh, 493225, India</aff>
        </contrib>
      </contrib-group>
      <volume>45</volume>
      <issue>6</issue>
      <fpage>1757</fpage>
      <lpage>1785</lpage>
      <pub-date date-type="pub">
        <day>30</day>
        <month>09</month>
        <year>2024</year>
      </pub-date>
      <abstract>
        <p>Background: On the ground that there is a need to become planet-positive, the UN in 1987, introduced the concept of sustainable development which was accepted and was included in the Sustainable Development Goal (SDG) by nearly 100 nations, India is one of them. Sustainable investing has since then been driving the Corporate Social Responsibility (CSR) activities of Indian corporates. Thus the research examines the Indian corporates through the relationship between CSR, Environmental, Social and Governance (ESG) and Economic development.  Purpose: The purpose of this research is to study the relationship between CSR, ESG and Gross Domestic Product (GDP) of Indian Corporates using various statistical tools and methods. The purpose is also to find how investors should evaluate the investment in ESG by developing a model. Method: This research is both quantitative and qualitative in nature and based on secondary data. Purposive sampling has been used to collect the CSR information, ESG scores and GDP prices (In billion USD) from 2015 to 2023. This study has tried to answer five research questions. First three research questions have been answered with the help of literature review and to answer the last two questions 2 hypotheses have been framed. Data has been collected for top 15 ESG fund corporations. Regression and Correlation analysis is done using SPSS 16 to check the relationship between ESG with Market value and ESG with profitability.  Conclusion: The results indicated that there is a linear relationship between CSR, ESG and GDP and there is positive correlation between the three. The sustainable development goal can be achieved if the investors keep increasing and investing in ESG funds and there is ROI for both the stakeholders. The findings also show that ESG effect is positive on market value of ESG fund corporations. This paper suggests that high ESG performance is rewarded with higher market valuation and high GDP as well.</p>
      </abstract>
      <kwd-group>
        <kwd>Environmental</kwd>
        <kwd>Social and governance</kwd>
        <kwd>Corporate social responsibility</kwd>
        <kwd>Economic development</kwd>
        <kwd>Gross domestic product</kwd>
        <kwd>Sustainable development</kwd>
        <kwd>Profitability</kwd>
      </kwd-group>
      <custom-meta-group>
        <custom-meta>
          <meta-name>access</meta-name>
          <meta-value>open</meta-value>
        </custom-meta>
        <custom-meta>
          <meta-name>retracted</meta-name>
          <meta-value>no</meta-value>
        </custom-meta>
      </custom-meta-group>
    </article-meta>
  </front>
</article>
